What this course covers
A sustainable approach to content, rather than a posting treadmill you abandon in six weeks. The aim is a practice you can maintain alongside a full pipeline, because content that stops is worse than content that never started.
Choosing where to be
You do not need to be on every platform, and trying to be is the most common reason agents give up. This section covers working out where your actual clients spend time, and committing to one or two places properly instead of five badly.
What to post when nothing is happening
Most agents post listings and then run out of material. You will build a content mix that works in a slow month: market observations, neighbourhood knowledge, process explanations, and the questions clients ask you repeatedly.
A calendar sized to your real life
Batching, repurposing one piece of work across formats, and setting a frequency you can hold during your busiest month rather than your quietest one.
Advertising rules apply here too
A social post promoting a listing is an advertisement, and the same state advertising rules apply as to any other. This section covers required brokerage identification, fair housing language in captions and imagery, and the copyright questions that come with photos, music and video.
Who this is for
Agents who know they should be posting and are not, or who post inconsistently and see nothing come of it. No design or video experience needed.